If you haven’t heard, Zootopia is a “message” movie, and it’s a message I hope we can all take into our hearts. It’s a message about being the best you can be, even if you’re still working out exactly what that means. It’s…
Complement Your Sales Writing with Compliments
Once of my most valuable life skills I learned by accident. I was young – around five or six – and my parents had taped a recent television special featuring the Smothers Brothers with the Boston Pops Orchestra. In the opening…
How to Demonstrate Understanding in a Proposal
A common item in a Request for Proposal (RFP) is for you to demonstrate your understanding of an element of the RFP. For example, the Soft Rock Café might ask that respondents “Demonstrate your understanding of the material requirements detailed…
Captioning Pictures, Tables, and Figures in a Proposal
Captions. They’re not something anyone usually spends much time thinking about, but when writing a business proposal or, indeed, anything with pictures at all, I find them to be crucial to maximizing my reader’s understanding. Think about the different ways…