In an ideal world, every item description is written individually and each section of a business proposal is tailored specifically to the client. In the real world, however, that’s often just not practical, especially when you’re effectively saying the same…
Is “Saying What They Want to Hear” the Same as Lying? (Spoiler: No)
I come from a family of engineers and mathematicians. I’ve worked with self-described geeks and nerds and edited words for accountants and “muddy boots” guys. What do all of these people have in common? A focus on the facts and a…
Complement Your Sales Writing with Compliments
Once of my most valuable life skills I learned by accident. I was young – around five or six – and my parents had taped a recent television special featuring the Smothers Brothers with the Boston Pops Orchestra. In the opening…