Positively Editorial

Use the Force – and an Engaging Tone – to Connect with Readers

I used to be a big Star Wars fan. When I discovered there were books about what happened after the second Death Star blew up, detailing the exciting adventures of Han, Leia, and other-characters-I-didn’t-like-as-much-as-Han-and-Leia-but-would-read-about-because-Star-Wars, I devoured them like only a ravenous teenager with free summers…